The popularity of preprinted cartons has spread from dairy industry to beer industry
following the adoption of preprinted cartons by dairy enterprises such as Yili and Sanlu, preprinted cartons are also heating up in the beer industry. At present, most products of Budweiser (Wuhan) International Co., Ltd. use preprinted cartons, and now the daily consumption is about 200000. Mr. xiaotieshu from the Commerce Department of Budweiser believes that as an advanced printing process, pre printing requires the use of advanced equipment and technology, and also puts forward high requirements for the corresponding materials - not only to have high edge pressing strength and burst resistance, but also to have a good smoothness of the paper, so as to achieve good printability. After comparison and testing, Budweiser finally chose 185 gram coated kraft linerboard from M-real company in Finland. This low gram weight and high-strength paper has greatly reduced the cost of cartons. Budweiser used to use 300 grams of gray board as the face paper of cartons, and the cost of cartons accounted for 60% of the total packaging cost. Now, after using pre printed cartons, the weight of cartons is reduced by 30% and the packaging cost is reduced by 20%. In addition, because the pre printing process is simple and can be printed in large quantities, the production efficiency has been greatly improved, because it is related to the future development ideas and strategic layout direction of the enterprise
the protective performance of preprinted cartons is more prominent, which can not only better protect the corrugated from damage. Mei Lan is strengthening the development of new materials, and with an attitude of excellence, the compressive strength of cartons is increased by 10% compared with the previous, which better ensures the quality of products during transportation. It is very suitable for bottled beer, which has high requirements on the compressive strength of cartons. In terms of printing effect, pre printed cartons have high printing accuracy, clear graphics and texts, and saturated color. After four-color printing and coating varnish, they are comparable to the effect of offset printing overlay, and can still maintain good printing quality after transportation, storage, and handling
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